About Me

Hi, I'm Emily, a digital media marketer and content strategist with 4+ years of experience across women's fashion, film, and nonprofit. I've helped brands grow audiences, build community, and actually move the needle: 540K+ followers, 80M+ video views, and $50M+ in revenue influenced across the brands I've worked with.

My career has gone from managing social at Baltic Born (300K audience growth, 383% TikTok conversion lift in three months) to running campaigns for major theatrical releases at Angel Studios, including the $20M-grossing film Cabrini, to freelance strategy work and my current role at United Way of Utah County. Every project has made me a sharper strategist and a better storyteller.

What I like most about this field is that it's equal parts creative and analytical. I'll spend a morning writing hooks and filming content, then an afternoon in the data figuring out what actually resonated. I'm currently open to both in-house roles and freelance projects, and I tend to show up the same way for both.

In my spare time, you can catch me drinking a diet coke and watching Real Housewives of Salt Lake City.

What I Do

Strategy & Analytics

Social media strategy

Campaign management

KPI optimization

Performance reporting

A/B testing

Trend + competitor analysis

Creative briefing

Creative & Production

Short-form video

Aesthetic content

Hooks + storytelling

Copywriting

Graphic design

UGC-style content

Community management

Tools I’ve Used

    • Adobe Creative Suite (in particular, Photoshop, Illustrator, Premiere Pro, Express, and Lightroom)

    • Canva

    • CapCut

    • InShot

    • Hootsuite

    • Sprout Social

    • Dash Social (formerly Hudson)

    • Agorapulse

    • Meta Business Suite

    • TikTok Business Manager

    • Social Media scheduling tools previously listed

    • Google Analytics

    • Asana

    • Notion

    • ClickUp

    • WordPress Elementor

    • Mailerlite

    • Klaviyo (beginner usage)

    • Shopify