About Me
Hi, I'm Emily, a digital media marketer and content strategist with 4+ years of experience across women's fashion, film, and nonprofit. I've helped brands grow audiences, build community, and actually move the needle: 540K+ followers, 80M+ video views, and $50M+ in revenue influenced across the brands I've worked with.
My career has gone from managing social at Baltic Born (300K audience growth, 383% TikTok conversion lift in three months) to running campaigns for major theatrical releases at Angel Studios, including the $20M-grossing film Cabrini, to freelance strategy work and my current role at United Way of Utah County. Every project has made me a sharper strategist and a better storyteller.
What I like most about this field is that it's equal parts creative and analytical. I'll spend a morning writing hooks and filming content, then an afternoon in the data figuring out what actually resonated. I'm currently open to both in-house roles and freelance projects, and I tend to show up the same way for both.
In my spare time, you can catch me drinking a diet coke and watching Real Housewives of Salt Lake City.
What I Do
Strategy & Analytics
Social media strategy
Campaign management
KPI optimization
Performance reporting
A/B testing
Trend + competitor analysis
Creative briefing
Creative & Production
Short-form video
Aesthetic content
Hooks + storytelling
Copywriting
Graphic design
UGC-style content
Community management
Tools I’ve Used
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Adobe Creative Suite (in particular, Photoshop, Illustrator, Premiere Pro, Express, and Lightroom)
Canva
CapCut
InShot
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Hootsuite
Sprout Social
Dash Social (formerly Hudson)
Agorapulse
Meta Business Suite
TikTok Business Manager
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Social Media scheduling tools previously listed
Google Analytics
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Asana
Notion
ClickUp
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WordPress Elementor
Mailerlite
Klaviyo (beginner usage)
Shopify