Campaigns & Projects

Content Gallery

Photography

Baltic Born | Social Media Manager | 18 months

I developed social-first concepts inspired by trends, audience behavior, and brand storytelling; directed and styled weekly product shoots; captured and edited short-form video; wrote copy; and managed a high-volume content calendar across Instagram, Facebook, and TikTok.
Working closely with the product team, I created content designed to both inspire customers and support business goals — whether highlighting new launches, reintroducing slower-moving products, or building excitement around promotions. Approximately 80% of organic Instagram content I created was adapted into paid advertising creative.
On TikTok, I combined trend awareness, audience insights, and product storytelling to create engaging fashion content that resonated with customers. Multiple videos surpassed 1M organic views, contributing to significant audience growth and brand visibility.
- Grew Instagram + TikTok audience by 300K followers in 18 months
- Created multiple TikToks surpassing 1M organic views
- Produced social content regularly repurposed into paid advertising campaigns
- Directed and executed weekly fashion content shoots from concept to final asset

Angel Studios | Social Media & Project Manager → Senior Digital Media Marketer | 14 months

I managed social strategy, content creation, posting, and community management for three projects at once: an airing TV series on Angel's streaming platform, a pre-production TV series, and a pre-production film.
The airing series performed well on TikTok and Instagram, with multiple posts reaching 10K+ views. For the pre-production TV series, I built the Instagram account from the ground up, growing it to 2K+ followers in three months during an active crowdfunding campaign that ultimately raised $900K in investments.
After my promotion I took on larger theatrical campaigns with a small team of junior specialists supporting content creation and community management. I owned all strategy across my projects and handled roughly 45% of content creation directly, directing the rest.
I led social for two theatrical releases, including Cabrini, which grossed over $20M at the box office. On campaigns like Cabrini I ran the day to day social accounts, created and directed content, and coordinated cross-company partnerships including Sony Music and SXSW. I also sourced, pitched, and managed influencer relationships from initial outreach through campaign execution.
Outside of my own projects I mentored and supported six junior team members across the broader digital media team.
- 2K+ followers grown in 3 months for a crowdfunding campaign that raised $900K
- Contributed to a $20M+ grossing theatrical release
- Managed industry partnerships with Sony Music, Universal Music Group, and SXSW
- Mentored a team of 6

Pharma the Movie | Freelance Social Media Strategist | 6 months

I developed and executed Instagram strategy for a three-part audience: film enthusiasts, supporters of female filmmakers, and potential investors. The content mix reflected that range — historical storytelling about Dr. Kelsey and the thalidomide tragedy, behind the scenes filmmaking content, and trend-driven videos that connected current sounds and conversations around women's empowerment back to the film's story and mission.
The creative challenge was making a 1960s historical subject feel urgent and relevant on Instagram, which meant finding the right cultural hooks and trending sounds to bring new audiences into the story without losing the film's tone.
- 15 posts, 15K+ views on Instagram
- Crowdfunding campaign raised $600K in investments

Coach | Spec Concept

Carried Stories — a multi-part content series following a Coach bag through the moments that make up a real day. Not aspirational in the traditional sense, but intimate and editorial. The bag isn't the hero because it's expensive — it's the hero because it's there for everything.
Rather than positioning the bag as a symbol of status, the campaign focuses on the emotional connection between a person and the pieces they choose to carry — showing that luxury is found in the objects that become part of our stories.
Rather than selling the product, the campaign sells the feeling of owning it.
Creative Direction
- Texture: close-up details, craftsmanship, materials
- Movement: everyday moments captured naturally
- Lifestyle: fashion integrated into real life
- Quiet confidence: editorial visuals without feeling overly produced
Captured intentionally on iPhone, the content balances authenticity with a refined visual identity — designed for Instagram Reels, carousels, and TikTok.
Instagram Reels and carousels as the primary home, with TikTok adaptations for reach.
Style-conscious women who value quality, versatility, and timeless pieces over trend-driven or logo-focused fashion.