Angel Studios - Film Launch Campaigns

Role: Senior Digital Media Marketer
Platforms: TikTok, Instagram, Facebook, X
Industry: Entertainment / Film

Goal:
Support national film releases with limited attention windows while building long-term brand communities across multiple platforms.

What I Led:

  • Multi-channel content strategy

  • 30–40 weekly creative assets

  • TikTok-first creative ideation

  • Community engagement across 10+ brands

  • Cross-functional collaboration with distribution, design, & PR

  • Real-time performance analysis and adjustments

Results:

  • +141K followers across Instagram and TikTok

  • 40M+ views

  • 1M+ engagements

  • Contributed to $50M+ ticket sales

  • Supported $20M grossing film Cabrini

Baltic Born - TikTok & Social Growth

Role: Social Media Manager
Platforms: TikTok, Instagram, Facebook, Pinterest
Industry: Fashion / Ecommerce

Goal:
Grow social presence, deepen customer engagement, and optimize conversions for a fashion ecommerce brand.

What I Led:

  • Trend-led TikTok content

  • Aesthetic product trailers

  • Seasonal campaign concepts

  • Founder-led story videos

  • Customer/community engagement clips

  • Static + motion graphics

Results:

  • +300K followers across Instagram and TikTok

  • 80.5M reach

  • 40% conversion lift on Instagram

  • 383% increase in TikTok conversions

  • Multiple videos with 1M-3M views organically

United Way - Impact Campaign Strategy

Role: Marketing Specialist
Platforms: Instagram, LinkedIn, Mailerlite, Website
Industry: Nonprofit / Community Impact

Goal:
Increase community engagement and donations while maintaining a clear, trustworthy brand voice.

What I Led:

  • Initiated new branding across all marketing products

  • Redesigned social templates

  • Managed IG & LinkedIn strategy

  • Wrote campaign copy

  • Designed visuals for major programs

  • Produced data-driven reports

Results:

  • 900+ families supported

  • 20% donation increase

  • 10% LinkedIn growth

  • 25K+ Instagram views

Freelance - Social Strategy for Pre-Production Film

Role: Freelance Social Media Marketer
Platforms: TikTok, Instagram
Industry: Film / Entertainment

Goal:
Build early buzz for a pre-production film with limited resources and limited existing audience momentum.

What I Led:

  • Trend-driven storytelling

  • Audience-first content hooks

  • Consistent posting cadence

  • Community engagement to boost reach

  • Conducted a full social audit

  • Built a platform-specific content strategy

  • Created and scheduled short-form video content

  • Actively managed comments and audience interaction

Results:

  • 500%+ increase in TikTok views within 2 months

  • 10%+ follower growth across platforms

  • Improved content consistency and brand positioning