Case Studies

Content Highlight

Photography

Baltic Born | Social Media Manager | 18 months

I owned the end-to-end content process — developing concepts based on trends and audience insights, directing and styling weekly product shoots, selecting and editing footage, writing copy, and managing a posting schedule of 3-5 posts per day across Instagram, Facebook, and TikTok. I worked closely with the product team to prioritize what needed a push, whether that was a new launch, a slow mover, or an upcoming sale. About 80% of the Instagram content I created was repurposed directly into paid ads.
On TikTok I balanced three things at once: what was trending, what our audience (primarily women 25-45) would actually engage with, and what inventory needed help moving. Several videos hit over 1M organic views.
300K follower growth across Instagram and TikTok in 18 months
- Multiple organic TikToks surpassing 1M views
- Content regularly converted to paid ads, directly supporting sales performance

Angel Studios | Social Media & Project Manager → Senior Digital Media Marketer | 14 months

I managed social strategy, content creation, posting, and community management for three projects at once: an airing TV series on Angel's streaming platform, a pre-production TV series, and a pre-production film.
The airing series performed well on TikTok and Instagram, with multiple posts reaching 10K+ views. For the pre-production TV series, I built the Instagram account from the ground up, growing it to 2K+ followers in three months during an active crowdfunding campaign that ultimately raised $900K in investments.
After my promotion I took on larger theatrical campaigns with a small team of junior specialists supporting content creation and community management. I owned all strategy across my projects and handled roughly 45% of content creation directly, directing the rest.
I led social for two theatrical releases, including Cabrini, which grossed over $20M at the box office. On campaigns like Cabrini I ran the day to day social accounts, created and directed content, and coordinated cross-company partnerships including Sony Music and SXSW. I also sourced, pitched, and managed influencer relationships from initial outreach through campaign execution.
Outside of my own projects I mentored and supported six junior team members across the broader digital media team.
- 2K+ followers grown in 3 months for a crowdfunding campaign that raised $900K
- Contributed to a $20M+ grossing theatrical release
- Managed industry partnerships with Sony Music, Universal Music Group, and SXSW
- Mentored a team of 6

Pharma the Movie | Freelance Social Media Strategist | 6 months

I developed and executed Instagram strategy for a three-part audience: film enthusiasts, supporters of female filmmakers, and potential investors. The content mix reflected that range — historical storytelling about Dr. Kelsey and the thalidomide tragedy, behind the scenes filmmaking content, and trend-driven videos that connected current sounds and conversations around women's empowerment back to the film's story and mission.
The creative challenge was making a 1960s historical subject feel urgent and relevant on Instagram, which meant finding the right cultural hooks and trending sounds to bring new audiences into the story without losing the film's tone.
- 15 posts, 15K+ views on Instagram
- Crowdfunding campaign raised $600K in investments

Coach | Spec Concept

Carried Stories — a multi-part content series following a Coach bag through the moments that make up a real day. Not aspirational in the traditional sense, but intimate and editorial. The bag isn't the hero because it's expensive — it's the hero because it's there for everything.
Rather than selling the product, the campaign sells the feeling of owning it. Content pillars — texture, movement, lifestyle, quiet confidence — keep the visuals cohesive without feeling overly produced. Shot on iPhone intentionally, to feel lived-in without sacrificing visual quality.
Instagram Reels and carousels as the primary home, with TikTok adaptations for reach.
Style-conscious women 25-65 who value quality and versatility over logo-forward fashion.